Merchandising Your Brand Has Never Been Easier
Building a brand is not an easy task, especially when you are the brand. It takes dedication, determination and discipline. When you pull it off and build up a passionate audience, it opens up even more revenue opportunities than before. The potential for sponsorship work, appearances and more all go up. Merchandising is also now a lucrative option.
Across the spectrum of social media personalities and influencers, there are great examples of individuals who have built a great brand and subsequently developed merchandise for their brand to great levels of success.
From the giants of YouTube, like Logan Paul and Casey Niestat who both launched their merchandise stores in the last 6 months, to Facebook personalities like comedian MaximBady, and closer to home on Instagram with Pippa O'Connor. These social media personalities have all launched successful merchandise stores in the last year using the likes of Shopify as their Ecommerce platform.
With the rise of Print-on-Demand (POD) services it has never been easier to create merchandise for your brand. Whether it be t-shirts, mugs or shower curtains, these are all possible options from many POD service providers to put your brand on.
Print-on-Demand (POD) works as it's title suggests. When you receive an order from your website store, the product(s) purchased is produced there and then by the POD service provider and shipped from their warehouse to your customer. You never handle the product, deal with processing the order or hold any stock. Your POD service provider handles it all for you.
There are many merchandise designers available for hire on sites such as Fiverr as well as integration specialists, or you can use a complete solution such as an expert agency like us or otherwise. It's truly never been easier to merchandise your brand and there's never been a better time to start.